Conversion Rate Optimization (CRO) refers to actions aimed at optimizing a website or landing page. It is based on the analysis of what actions visitors take. Optimization is aimed at increasing the conversion (desired actions of visitors) on a specific page. In a highly competitive environment, it becomes more difficult to return users every year. If visitors did not immediately enter the funnel, then the likelihood of them returning to your site and doing the…

Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives. This has spawned a large market for software developers to pool their ingenuity and develop a wide array of email marketing software. From the ease of content creation through readymade templates, tracking metrics like click-through…

Email addresses are precious. When (potential) customers share their email addresses and voluntarily sign up for your newsletter, they expect quality content. Don’t ruin this chance by sending them boring and drab email newsletters.  Considering the deluge of content people are bombarded with and the number of emails they receive in a day, you need to make a conscious effort to make your newsletters stand out. One way to do that is by using powerful…

Technological advancements are inevitably in this 21st century’s hyper-technological pace. And as technology keeps on changing, the negative impacts of breached web security are huge regardless of the business size. “My message for companies that think they haven’t been attacked is: You’re not looking hard enough.” With the aforementioned speech by James Snook, it’s clear that website security is fundamental. After all, it ensures preventing a website’s sensitive information from cyber-thieves and hackers. In general,…

The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business. Words spread like wildfire in the age of the internet, and if you wish to sustain your business, you must pray that the word of mouth around your business is good.  On the same note, customer experience is steadily overtaking the price factor and product usability as the key differentiator between brands.…

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. And some just believe you should pay your way through and buy link placements on websites that make money by selling these.  Although I totally agree with the idea of…

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. Google’s algorithm, for instance, favors ‘nearby’ or ‘near me’ searches, and 94% of consumers look for local options when they search for brands on their mobile phones. Moreover,…

In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. According to statistics, 86% of marketing companies will be running completely with the help of software and apps this year.  To have a competitive advantage in the marketing industry, you need…

What is Video Advertising?  Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll.  The Current State of Video Ads Video ads are an essential piece in an overall marketing strategy. It has become central to your outreach and campaign efforts. Especially for social media…